Pulse Labs went through the original Alexa Accelerator and raised their initial $120,000 through that experience. Now, the tech company has raised $2.5 million as they continue their mission to make voice assistants across the board.

Abhishek Suthan is the CEO of Pulse Labs. Suthan joins Cheddar to explain how the tech company is bringing a unique and genuine voice experience to various voice assistant apps.

Pulse Labs works closely with brands because companies have realized that having a "voice strategy" is an important move for the future. Over the past month, Pulse Labs has helped over 20 brands launch on the Amazon Alexa app.

When asked how much it costs for a brand to have a voice strategy, Suthan says that the average is around a couple hundred thousand dollars.