Beyonce has teamed up with Adidas to create a new footwear and apparel line, along with relaunching her athleisure brand Ivy Park. Melissa Gonzalez, CEO and founder of The Lionesque Group, discusses the deal.
Beyonce has teamed up with Adidas to create a new footwear and apparel line, along with relaunching her athleisure brand Ivy Park. Melissa Gonzalez, CEO and founder of The Lionesque Group, discusses the deal.