Actor, musician, producer and entrepreneur Ray J is rolling out his latest project, “Raycon,” a brand that includes wireless speakers, earbuds and headphones. Ray J joined Cheddar News to discuss his career and newest venture into the digital audio space. “We're scaling rapidly and I think we're … we separate ourselves from everybody else in the ear bud business because we have the best prices, the best colors, the best style, the best fit for half the price,” he said.