WHERE TO WATCH
Maino, Brooklyn-Born Rapper, on FILA Streetwear
May 18, 2018
Sportswear company FILA is kicking off summer with a relaunch of its classic Mindblower sneaker. The company is partnering with 47 collaborators, including rapper Maino.
Supreme Court Justice Ruth Bader Ginsburg Dies at 87
Oct 20, 2017
The Economics of Hype
Jake Woolf, Senior Style Writer at GQ.com discusses GQ's latest column, "Hypenomics: The Best Sneaker and Streetwear Investments to Make Right Now." Each month the column breaks down which sneaker and clothing companies are the best investments over the long-term. We talk high-end streetwear brands with t-shirts that sell for over $800. Woolf walks us through which brands have the highest return on investment. The article lists a "risk factor" for each item, noting that even once you make the purchase, there is no guarantee how long the item will be exclusive enough to get a worthy return. Woolf also talks about his love of the brand Supreme and how the company has made money by keeping supply low, while increasing demand and driving prices higher. We dig into the "sneakerhead" culture where you might pay a thousand dollars for a pair of shoes, but not wear them. We talk about how lucrative investing in clothing can be, with Woolf denoting that some people are so good at acquiring these items that they make an entire living off of it. We even dig into the software some people use to make sure they can secure these items over others bidding for them online.
May 21, 2018
Maino, Brooklyn-Born Rapper, Bringing Velour Back
The rapper is also one of 47 collaborators who have partnered with Fila to bring back its classic line of Mindblower sneakers.
May 9, 2018
Rap-Sharing Platform Rapchat Raises $1.6 Million In New Funding Round
Rapchat is an app that allows rappers and rap enthusiasts alike to create, collaborate, and connect over music. It's looking to create a rap community similar to the one musical.ly has with songs.