*By Michael Teich*
The Baltimore Ravens are betting cheap pretzels and discounted soda will lure fans off their couches, away from their steaming services, and back to the stadium.
"It's going to change the game on the way our fans experience the stadium," Richard Tamayo, director of guest experiences for the NFL team, said Thursday in an interview on Cheddar. "It’s going to be really family-friendly when it comes to pricing."
The Ravens are slashing prices of 21 concession items by an average rate of 33 percent. Some fan favorites get the biggest discounts ー the price of soft pretzels and french fries will be cut in half.
The team has dedicated significant capital to an ongoing [$120 million renovation](http://www.baltimoresun.com/sports/ravens/ravens-insider/bs-sp-ravens-improvements-at-mt-bank-stadium-20180130-story.html) of its M&T Bank Stadium. Fans this season will be treated to new video boards, a fresh sound system, and "some of the best Wi-Fi in the country," Tamayo said.
All those bells and whistles could be an attempt to draw in crowds that are already glued to multiple screens. The rise of streaming has been blamed for a drop in TV viewership for NFL games. Broadcast ratings fell 13 percent for the regular season in 2017-18, while playoff games slid 12 to 20 percent, according to [MoffettNathanson](https://www.recode.net/2018/1/29/16944580/nfl-ratings-structural-decline-tv-playoffs-moffettnathanson-trump-protests).
The Ravens start their season against the Buffalo Bills on Sunday.
For full interview [click here](https://cheddar.com/videos/strengthening-nfl-stadium-experience-with-cheaper-food).
The vote this week for host of the 2026 World Cup will be a test of FIFA's efforts to clean up its act after a corruption scandal rocked world soccer's governing body three years ago, said Ken Bensinger, author of "Red Card: How the U.S. Blew the Whistle on the World's Biggest Sports Scandal."
The co-creator of the Bikini Body Guide, which currently reaches a global online community of over 35 million women, talks about how the app acts like a personal trainer in your pocket.
The NBA star sat down with Alyssa Julya Smith to discuss what he looks for when picking start-ups to invest in. Among the companies in his portfolio: Postmates, JetSmarter, and Suzy.
PlayVS is the first esports league for high school students. The company announced $15 million in funding that will go towards preparing for its upcoming inaugural season.
Facebook is facing more backlash after a New York Times report revealed the social media company shared user data with at least 60 device makers. It turns out Facebook shared information with four Chinese firms, including Huawei. The Chinese company Huawei is the third largest smartphone maker in the world and has also faced intense scrutiny from U.S. government officials.
Tesla shareholders voted to keep Elon Musk on as chairman of the electric carmaker. At the annual shareholder meeting, Musk said the company is on track to deliver 5,000 Model 3 vehicles per week by the end of this month. Tesla will also open a new gigafactory in Shanghai, its first outside of the U.S.
And we talk to WNBA legend and Olympic gold medalist Lisa Leslie. She stars in the new film 'Uncle Drew' alongside Kyrie Irving, Chris Webber, Shaq, and other comedy and basketball greats. Leslie also weighs in on the NFL kneeling controversy.
Denying people the right to express their opinions doesn't represent America's democratic values, says Lisa Leslie. Trump "focuses so much on trying to be the dictator of our country," Leslie tells Cheddar.
The U.S. didn't qualify for the World Cup this year, but Tab Ramos, who played in three championship events, is still "bullish" about the sport's future in America. "We have a lot of young players -- 18, 19, 20, 21 -- who are ready to take that step and ready to take the U.S. to new heights," he tells Cheddar. Ramos is now the U.S. under-20 national team coach.
The media exec points out that people will pay for sports content before they even pay for dinner. Discovery inked a $2 billion deal Monday to broadcast golf tournaments internationally, across platforms.
Facebook is under fire again for its privacy practices after reports that it gave device makers like Apple, Amazon, and Samsung access to user data. The New York Times claims that over the past 10 years, the social media site struck deals with at least 60 companies for user information. This latest report is just another setback for Facebook as it tries to repair its reputation following the Cambridge Analytica data scandal.
Apple's developer conference, or WWDC, kicks off today in San Jose, California. This year, the tech giant is focusing on software developments rather than new hardware. Cheddar's Hope King reports live from the conference about what we can expect ahead of the keynote speech.
The 2018 World Cup is just days away. We're joined by Tab Ramos, soccer legend, head coach for the U.S. Men's National U-20 team, and World Cup analyst for Telemundo Deportes, to talk about the big event.
Tab Ramos, soccer legend, head coach for the U.S. Men's National U-20 team, and World Cup analyst for Telemundo Deportes, previews the 2018 World Cup in Russia.
