*By Michael Teich*
The Baltimore Ravens are betting cheap pretzels and discounted soda will lure fans off their couches, away from their steaming services, and back to the stadium.
"It's going to change the game on the way our fans experience the stadium," Richard Tamayo, director of guest experiences for the NFL team, said Thursday in an interview on Cheddar. "It’s going to be really family-friendly when it comes to pricing."
The Ravens are slashing prices of 21 concession items by an average rate of 33 percent. Some fan favorites get the biggest discounts ー the price of soft pretzels and french fries will be cut in half.
The team has dedicated significant capital to an ongoing [$120 million renovation](http://www.baltimoresun.com/sports/ravens/ravens-insider/bs-sp-ravens-improvements-at-mt-bank-stadium-20180130-story.html) of its M&T Bank Stadium. Fans this season will be treated to new video boards, a fresh sound system, and "some of the best Wi-Fi in the country," Tamayo said.
All those bells and whistles could be an attempt to draw in crowds that are already glued to multiple screens. The rise of streaming has been blamed for a drop in TV viewership for NFL games. Broadcast ratings fell 13 percent for the regular season in 2017-18, while playoff games slid 12 to 20 percent, according to [MoffettNathanson](https://www.recode.net/2018/1/29/16944580/nfl-ratings-structural-decline-tv-playoffs-moffettnathanson-trump-protests).
The Ravens start their season against the Buffalo Bills on Sunday.
For full interview [click here](https://cheddar.com/videos/strengthening-nfl-stadium-experience-with-cheaper-food).
Austin Dillon, who won the Daytona 500 race over the weekend, says this win will add to his grandfather's legacy.
This Sunday the Daytona 500 Race went into an exciting overtime when 27-year-old Austin Dillon finally pulled into first place during the final lap. The Daytona 500 winner joins Cheddar to explain the emotions that came with the big win.
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Billionaire Tom Steyer is putting his personal fortune behind an effort to get President Trump out of office. Special counsel Robert Mueller has indicted 13 Russian nationals and three Russian entities for allegedly meddling in the 2016 presidential election. Coinbase users took to social media and Reddit to complain about glitches on the platform. Coinbase says the root of the problem is credit card processing managed by Visa. But, Visa says they didn't cause the problem.
The NBA star says, "Anytime I can give any word of advice, anytime I can be a role model to anybody, I try to be there because I know who I was, and I know what it took and how many people it took to help me get to the point of success."
Your Future Home: Housing trends and tips with Quicken Loans. On Between Bells: "Black Panther" finally hits theaters. plus, a night of near misses for Team USA at the Winter Olympics. We're joined by FHM, Citi, LiveScience, and more.
At this year's Winter Olympics, young stars are making big statements across a number of events. Mikaela Shiffrin, 22, took home gold in the giant slalom last night - setting up a big showdown between Shiffrin and skiing legend Lindsey Vonn in the downhill race later this week.
NBA All-Star Weekend is here. The League's best will go head to head in a number of contests, but with injuries plaguing many of the NBA's top players, will people still tune in?
Angela Ruggiero, Olympic gold medalist and CEO and co-founder of Sports Innovation Lab, joins Cheddar live from PyeongChang, South Korea to share her thoughts on the first week of the Olympics. She also discusses the technology she's been seeing at the games.
