Rebecca Minkoff Launches Brand's OnlyFans Account For NYFW

Fashion designer Rebecca Minkoff talked to Cheddar about taking her brand to the OnlyFans platform, beginning with her New York Fashion Week efforts.

Rebecca Minkoff is a pioneer of the "see now, buy now" concept at New York Fashion Week. In an effort to to make fashion more accessible to the everyday shopper, the items that used to take 6 months to hit stores are now immediately available right after they hit the runway. Minkoff says flipping the calendar has made the fall collection the official kickoff of the selling season.

The 11th Annual Supima Design Competition is slated for September 6th. The contest takes seven of the country's leading fashion school graduates and has them create a five-look capsule collection. The winner takes home $10,000, but every contestant gets marketed to the top fashion houses across North America and Europe. Buxton Midyette, VP of marketing at Supima, joins Cheddar to discuss what to expect from this year's contestants.