Georgina Miranda, CEO & Founder, 'She Ventures', joins Cheddar News to break down the changes small businesses can make after the pandemic to leverage their resilience into sustained growth and success for the future.

Opening Bell

Redefining Success in Small Business After the Pandemic

today's edition of creating connections is powered by AT and T business internet dedicated internet access that allows us to bring the news to you as we move out of the pandemic. Many of the resilient small business owners that kept their businesses afloat now find themselves at a new turning point how to redefine success and maintain meaningful growth over the long term joining us. Now to discuss Georgina, Miranda Ceo and founder of She Ventures, how are small businesses redefining success in this post pandemic world? Hi there. Thanks so much for having me. Well, you know, first of all, all small business owners that survive the pandemic need to congratulate themselves and recognize that this is a portion of success, right? You made it the next piece is not, you know, excluding the well being aspect from success because you know, if you reach all your goals, but you end up completely depleted, that's not great. And I think the pandemic really highlighted that for folks that you need to take care of yourself. If you're, you know, completely depleted, you're not going to be able to do as much as you might want to do. But you know right now it's really about recovery. So success looks like being able to recover, being able to keep that connection with your customers, grow your customer base and having a clear strategy going forward. Maybe how you operate as a business changed drastically because you had to go more mobile that versus brick and mortar. And so it's really taking a step to look at what worked, what didn't work and what you're going to keep going forward and what just makes sense to you know, let let go. I'm so glad that you mentioned the idea of wellness, let's also talk about the idea of resilience because I think those go hand in hand, what does it mean to you? And how do you think small businesses can put this idea into action? Yes. So most people when they think about resilience, they think about um you know the ability to bounce back quickly and really resilience essays, resilience plus when I teach and talk about it and that's your mental, physical and energetic resilience and all of those things are critical because really resilient business starts with a resilient you and you have to learn how to be the best ceo of yourself before you give me the best ceo for your business. Um and so you know it's um looking that this is one trade all entrepreneurs need, they need resilience and they need adaptability because the world is in a constant shift, right? It's constantly changing. The only we have things we know that is constant is change and those are the entrepreneurs that are successful, the ones that can you know roll with it and keep themselves strong in the process. There is no doubt that there is a ton of volatility out there especially right now. So what kinds of changes or revisions do you think businesses need to address in their efforts to become resilient within their companies? Yeah. Well I think the main thing is high degree of self awareness? Right? And we talked a little bit about this and that's you know having self awareness for yourself. So what's your internal state like? But also what is the state of your business? So that's leveraging on the data you're collecting back and feedback from your customers from your tech, from wherever it is that you're able to capture some data points to make better, stronger decisions from. Um And then the other piece is you know that resilience spans all across business, Right? It's not just one area of your business. So it's building resilient strategies across the board that impact the different components of your business as well and the ability to be resilient. I think so many of us, especially over the course of this pandemic, think about it as a way of survival for small business, it's a way to stay afloat. But how do you use it to encourage growth for a company? Yeah, well part of resilience is that bouncing back, right? So there's always a lesson learned if we tried something and it didn't work or you know, we can only control what we can control. There's so many factors out of our control that happened as business owners. The pandemic case and point. And so it's really keeping our focus narrowed in on that, looking at what is in my ability of control? What can I shift? what can I change, what can I learn from what hasn't worked and then how can I apply that going forward and keep reiterating on that to foster sustainable growth. And you know, just having that mindset is really key and building growth because you have a growth mindset, you're not having a oh no, this is not going well mindset. Yeah and Georgina, you're the founder of She Ventures, so of course you're thinking about your business, Do you have a favorite example of a business yours or otherwise growing inner resilience and applying it? Yeah. You know, she ventures actually became a different business and it is initially intended, it came out of an event series and we did a tour across the country and also Canada and we were moving into europe as well and in the speaking tour that we did, we hosted three years of it, everyone remembered the name of the speaking tour, they didn't actually remember the name of the company, which was my previous company hosting it. And so that's how it actually shifted. And from this event series we got all this feedback from hundreds of women that would come to each and every event around their challenges that they were seeing, whether it was, you know, their journey of entrepreneurship or in leadership or in um sports or travel or whatever it was, you know, and it's like just trying to unleash the untapped potential of women across the world and that's really what became our mission and we do that in different ways, consulting coaching events um and partnering with other companies as well, big and small. Um So I'd like to say that it's more of a mindset of, there's no plan B. There is plan figure it out that is like he in a very resilient component at least it has been in my case. Such a good example of smart resilience. Thank you so much for joining us and sharing that. That's Georgina Miranda Ceo and founder of She Ventures and A TNT businesses keeping your business connected with A T and T five G. Fast, reliable secure visit A. 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