Regal's App Bringing Movies to Life Through A.R.

July 11, 2018
Updated 6mo ago
Regal has partnered with Moviebill to introduce a printed platform encrypted with augmented reality. The magazine brings content to life for the opening weekend audiences of the year's biggest blockbuster movies, including 'Jurassic World' and 'Mission Impossible.' Cheddar sat down with Regal Cinemas CMO Ken Thewes and Moviebill co-founder Andrew Felts to discuss the partnership and the impact of augmented reality on the movie industry.