Rafael Urbina Quintero, CEO and Chairman of Vix, discusses the company's global audience, which focuses on Hispanic and Latin American communities across the world. Urbina-Quintero discusses how the platform has changed since its 1999 founding, now focused on reaching audiences through video and mobile. We discuss how that platform seeks to bring audiences information of the moment, but does not claim to be a news site like Buzzfeed or NBC. Instead, the focus is on engaging millennials through various lifestyle brands that generate cross-platform engagement.

Share:
More In Culture
USPS Unveils Lunar New Year Dragon Stamp
2024 is the Year of the Dragon for the Lunar New Year, which kicks off February 10. To commemorate the occasion, the U.S. Post Office unveiled a new dragon stamp.
On the Scene: High Tea at The Arlo Hotel
With winter officially underway, a cup of tea is a perfect way to see off that cold. Fiona Hynes, corporate director of food and beverage at Arlo Hotels, joined Cheddar News to discuss the concept of high tea and the proper way to enjoy it. Executive Chef Michael King also demonstrated some treats to enjoy with tea.
Load More