Rafael Urbina Quintero, CEO and Chairman of Vix, discusses the company's global audience, which focuses on Hispanic and Latin American communities across the world. Urbina-Quintero discusses how the platform has changed since its 1999 founding, now focused on reaching audiences through video and mobile. We discuss how that platform seeks to bring audiences information of the moment, but does not claim to be a news site like Buzzfeed or NBC. Instead, the focus is on engaging millennials through various lifestyle brands that generate cross-platform engagement.

Share:
More In Culture
Madonna's Celebration Tour Kicks Off in London After Health Scare
Madonna kicked off her career-spanning Celebration Tour at London's O2 Arena on Saturday night, marking her first performance since suffering what her manager called a “serious bacterial infection” that led to hospitalization in an intensive care unit for several days back in June.
Load More