Rent The Runway Adds Free Item in Monthly Bundle

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Yeah, this one is interesting. Shannon said the clothing rental company adding a free item each month as it does look to both retain and gain customers. So the monthly subscription service making the move as shoppers become more cost conscious and sure that they are starting to spend less on discretionary items like clothes. So currently the plans cost anywhere between 9400, 4400 and $93 a month for a 5, 10 or 15 item plan respectively. Although your first trial month does come at a bit of a discount. So as retailers start to get creative to woo customers rent the runway executives saying they considered cutting the monthly cost, but the company instead decided to add a free item each month instead hoping that that'll lead shoppers to wear more items from the service and the US market the company in that way, we'll run the runway. Shannon if you aren't familiar, often described by Wall Street as a massive dry cleaning business and somewhat rightfully so shoppers get rotating access to the clothes and each one of those items is then dry cleaned in between every rental that's pretty powerful