Beyonce and Adidas agreed to end their 'Ivy Park' partnership, according to reports, amid a wave of rumors that the agreement didn't yield the expected results.
Maker's Mark celebrates Kentucky's Bourbon Trail, Mr Black's Espresso Martini Fest, Wander + Ivy uncorks a single serve, and Richtech Robotics AI bartender
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.