Rihanna Sales Boost After Super Bowl Performance

Rihanna Gets Sales Boost After Super Bowl Performance

And after headlining Super Bowl halftime show, Rihanna's music is getting a sales boost. That's according to entertainment and data insights company laminate after her halftime show, data shows, sales of Rihanna's songs jumped 390% in the U. S. There was also 100 and 40% boost in on demand streams of her music catalog. Us streams of Rihanna's music went from just about 25.8 million on the two days before the Super Bowl to 62.2 million on both the day of the halftime show and the day after. And the most stream Rihanna song performed at the Super Bowl halftime show was you guessed it umbrella. It had 3.8 million official on demand streams on sunday and monday.