Robin Games launched a new category in the mobile gaming space dubbed "Lifestyle Gaming," an interior design game where players can choose from thousands of furniture and décor pieces. Jill Wilson, founder and CEO at Robin Games, joined Cheddar News to discuss. "We're making lifestyle games based on topics you'd find on Pinterest, and we believe there's a big hole in the market for beautiful, sophisticated content that's based on these fantasies of being able to play around with beautiful thing things and be as creative as you possibly can be," she said.

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Robin Games Shakes Up Gaming Market With New Category

Robin Games is on a mission to shake up the gaming space startup. Looking to create a new category in the mobile gaming space of lifestyle gaming. And earlier this week, Robin Games announcing the launch of its premier title called Playhouse, a first of its kind interior design game allowing players to freely move, rotate and place furniture and decor into three D. Space is to create the designs of their dreams. Well, joining me now is joe Wilson founder and Ceo Robin Games Jill, thanks so much for coming on, give me some more details. We're happy to have you about what your company is trying to offer gamers in this unique space. Yeah, exactly. Like you said, we are a mobile game company. We're making lifestyle games based on topics you'd find on Pinterest and we believe there's a big hole in the market for beautiful sophisticated content that's based on these fantasies of being able to play around with beautiful thing things and be as creative as you possibly can be. And our first game playhouse really speaks to that with it being an interior design game. And getting to do all these fabulous spaces including this yacht that I am on right now that next week will be one of the challenges you get to design this yacht. What's the demand that you see in this space? I mean I know certainly design shows at least on tv do extremely well and I would imagine that there is a pretty big opportunity in the gaming space too. Yeah, there's a huge opportunity, you know, there's very few players who are actually approaching a straight interior design type of game, but we think that's a big hole and we're here to fill it in terms of how users play this, how do they get access? And what kind of cost does it come to them? So it's completely free. You can play the whole game for free forever. We have in game currency where you can unlock additional items if you want to unlock them faster than you can earn them. But basically the way the game works is we have over 6000 digital furniture items from over 100 real furniture into core companies. And as you're showing you can place those into the rooms. So we offer you a challenge like let's say this yacht and we ask you to use three we white wood items on the yacht. Well, you use one that you have in your inventory or you can opt to purchase digitally from one of our brands, the exact right piece of white wood item that you want to use in the challenge. Okay, so that's what I want to talk about. So are these purchases in web three that exist basically on the person's digital device or can you outright shop for an item when you're designing one of these spaces and have it show up in your actual home? Both that's one of the things we're really excited about. So you buy it digitally for your participation in the game and then every item in our game has a button, you can press to go to the retailer's website and also buy that item in real life. There's certain retailers that you're working with via partnerships to make this more effective room and board cherish first dibs. We're working with so many different partners and not even just on the furniture side. So there are furniture partners, We're also trying to bring this world to life for our players in a way that really makes it feel like it's an extension of what they're looking at online and on social media. So, as you're showing here, we're working with editorial partners, like how beautiful and hunker to bring their stories to life in the game. And then we also working with over 100 hosts and hosts are people basically, that we just think have a really fun aesthetic. It could be an interior designer, it could be a baker, a tattoo artist to recreate their rooms and help people get as creative as possible. Well, I really like everything that you're telling me. I'm loving the yachts that you're on. That I assume is some more than mediterranean or Adriatic as well. Quite nice. It feels very luxurious on this first day of september, what's the business model? How are you gonna make money on this? So, again, it's a free to play game with in app purchases in app purchases are the core of our business model. However, I see a lot of opportunity in the future for other revenue streams for us, for example, were putting these furniture and decor brands in front of players in a way that they haven't had the opportunity to be exposed to potential customers before. So most peop people only look at couches when they're going out to buy a couch, but in this case you're playing around with couches for a really long time, finding ones you really love prior to actually being in the market. So we think from a brand partnership perspective, there's a lot we can explore in the future here. Alright, joe Wilson, we're gonna leave it there. Thank you so much for coming on, congratulations, I want to try it out, joseph, Founder and Ceo of Robin Games.