Roger Federer-Backed Swiss Footwear Company, On, Makes NYSE Debut

Swiss-based shoe and apparel maker, On, has made its public debut on the New York Stock Exchange. Co-CEO Marc Maurer and co-founder Caspar Coppetti joined Cheddar to discuss the IPO launch, future collaborations with tennis great Roger Federer, and what the company has transcended through to reach a public offering. "On is about inspiring the human spirit through movement, so it’s nice to see that many investors are inspired to inspire people to move," Maurer said.
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