Some Roku customers are fuming over the streaming platform’s inability to secure deals that would bring in NBCUniversal’s Peacock and WarnerMedia’s HBO Max.

A comment thread under Roku’s ‘Issues & Questions’ section on its site features 28 pages of disgruntled Roku customers.

"Roku really needs to get their **bleep** together because this is getting old," one commenter wrote. "The only people losing out in the whole debacle are the paying customers. I will never buy another Roku product again."

The company reported strong earnings results after the bell on Wednesday, but the stock fell during Thursday’s trading session after the company warned of TV ad spending’s slow recovery.

On the company’s earnings call with investors, CEO Anthony Wood said that any deal that would bring HBO Max or Peacock to Roku would have to be a "win-win."

But according to the comments in the thread titled "Roku needs to be more flexible," Roku customers don’t want to see their service give up what they perceived to be its Switzerland-like, neutral approach to the streaming wars.

"I have long praised Roku for being a neutral platform that did not play the same exclusion games as other streamers like Apple and Amazon Fire," another commenter wrote. "That is no longer the case… This is not the way to treat your loyal customers."

Roku could not be immediately reached for comment.

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