Cheddar goes in-depth on Roku's IPO with Zoe Henry, Reporter at Inc. Magazine. She believes the price of $14 a share reflects how bullish investors are about this company. Zoe herself is still bearish, because there is so much other competition in the space. But she says Roku wants to be "Switzerland" and work with all content publishers equally. The company also doesn't just generate revenue by selling products...it also pulls in big bucks through advertising and licensing hardware. Plus, what's Roku's place in the IPO space? Zoe talks about the importance of seasoned vs. millennial investors for the streaming company.