*By: Madison Alworth*
It's summer, which means it's rosé season. The pink drink is popping up everywhere from bars to Instagram feeds. And one company is trying to capitalize on the summertime favorite.
Bev launched in May with a brand new canned product catering to millennial women. It started as a passion project for CEO Alix Peabody.
"To get the first product I cashed out my 401K and bought a bunch of rosé," said Peabody, who was previously a financial recruiter.
Some might say it was more than "a bunch"ーPeabody bought 300 gallons of the pink stuff.
Still, Bev has plenty of competition. There's [Ruza Rosé](http://ruzawines.winc.com/), [Babe] (https://www.swishbev.com/products/babe-rose-with-bubbles-4-pack), and [Lila](http://www.lilawines.com/) just to name a few. Peabody has an idea about why there's so much interest.
"I think a lot of it has to do with millennial culture and people just being generally excited about accessibility and 'un-snobbery,' if you will," she said.
For full interview, [click here](https://cheddar.com/videos/bev-drink-your-rose-from-a-can).
The incoming Fed decision will likely be good news for consumers with high-yield saving options, but bad news for borrowers (like anyone with high credit debt).
Empower your financial future with 'Investing Is Your Superpower' by Shinobu Hindert. Learn how to take control of your finances. No economics degree required
Inflation is still high, and economic activity is starting to slow down. But before you start to panic about stagflation, wait to see this week’s jobs report.
With buildings responsible for over 40% of emissions worldwide, the CEO of Kelvin breaks down how its technology can be used to retrofit traditional radiators.
After battling inflation for years, now U.S. consumers have to prepare for stagflation, and, unfortunately, it could be more complicated to fix than a typical