*By: Madison Alworth*
It's summer, which means it's rosé season. The pink drink is popping up everywhere from bars to Instagram feeds. And one company is trying to capitalize on the summertime favorite.
Bev launched in May with a brand new canned product catering to millennial women. It started as a passion project for CEO Alix Peabody.
"To get the first product I cashed out my 401K and bought a bunch of rosé," said Peabody, who was previously a financial recruiter.
Some might say it was more than "a bunch"ーPeabody bought 300 gallons of the pink stuff.
Still, Bev has plenty of competition. There's [Ruza Rosé](http://ruzawines.winc.com/), [Babe] (https://www.swishbev.com/products/babe-rose-with-bubbles-4-pack), and [Lila](http://www.lilawines.com/) just to name a few. Peabody has an idea about why there's so much interest.
"I think a lot of it has to do with millennial culture and people just being generally excited about accessibility and 'un-snobbery,' if you will," she said.
For full interview, [click here](https://cheddar.com/videos/bev-drink-your-rose-from-a-can).
The Verge's Emma Roth joins Cheddar to discuss the iPhone 16, Apple Watch upgrades, all things Airpods and Apple Intelligence. But is it worth the hype? Watch!
The U.S. added 142,000 jobs in August, below expectations. The unemployment rate fell to 4.2%. The cooling job market raises chances for an interest rate cut.
The X and Starlink owner plays a game of chicken with Brazil's Supreme Court. Also: Disney v DirecTV, the future of steel, and that crazy ol' stock market!
Find out what Gen Z is saying about how money equates to happiness from Voya Financial and what they think they need to start saving for retirement. Watch!