NBA great Russell Westbrook is known for his success on the basketball court, but he has found success off it too as entrepreneur and philanthropist. His company, Russell Westbrook Enterprises, now is entering the digital media sector with the launch of a new division called RW Digital, which will focus on helping brands reach more diverse audiences.“What we brought to market is the first certified minority-owned programmatic media-buying solution built specifically to support advertisers and agencies reach those multicultural audiences more efficiently while navigating cultural bias as well,” Donnell Beverly Jr., president of Russell Westbrook Enterprises, told Cheddar News' Closing Bell during a discussion detailing the division’s plans.