Ryan Patel on How Retailers Prepare for Holiday Shopping

November 20, 2017
Retailers are busy preparing for the holiday shopping boom while trying to compete with online buying options. Business Consultant Ryan Patel, who was recently VP of Business Development at Pinkberry, sits down with Alyssa Julya Smith in Los Angeles to talk about the "Amazon Effect" and how retailers are promoting differently this year to compete with the e-commerce giant. Ryan also discusses how retail is evolving, touching on how big department stores like Macy's are partnering with Samsung, erecting a pop-up store at its flagship Herald Square location. The company is also looking to revolutionize retail with virtual reality headsets for furniture shoppers in some stores.