Start Niche, Then Go Big: Looking Ahead to National Small Business Week

By Spencer Feingold

In honor of the over 160 million Americans who either own or work for a small business, the country will mark the beginning of National Small Business Week on Sunday.

The week of events, organized by the U.S. Small Business Administration, will recognize the contributions of entrepreneurs and encourage more Americans to open new businesses.

“Start niche, start small, start tight, be efficient, grow through word of mouth, grow through referral, and then you can go big,” advised Ryan Serhant, the star of Bravo's "Million Dollar Listing New York," in an interview with Cheddar on Thursday.

Serhant added that young entrepreneurs — Generation Z in particular — are the most focused on affecting positive change through business, citing a forthcoming survey from HP.

“It kind of blows my mind,” Serhant said. “Because Gen Z in my mind is addicted to their phones, is on social media all day, has a hard time talking to people on the phone or in person versus Baby Boomers who had to figure out how to sell anything through their own personal community.”

“It is pretty awesome and shows that the human race is moving forward in a nice positive way, especially through small businesses,” he added.

National Small Business Week was first marked over 50 years ago with a presidential proclamation and runs from May 5 to 11 this year.

For full interview click here.

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