Salesforce Report Finds 70 Percent of SMBs Plan to Make Contactless Services Permanent

Tiffani Bova, the global growth evangelist for Salesforce, joined Cheddar to discuss the findings of the company’s fifth small and medium business (SMB) trends report. The survey tracked the responses of business leaders around the world, delving into their top priorities amid the pandemic this past summer. Bova noted one of the most significant findings was that 40 percent of these small businesses hadn't even begun e-commerce services before the pandemic, with 23 percent of growing SMBs only adding the appropriate software for the first time in the past 6 months. Another 79 percent of businesses plan to make contactless services permanent.
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