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San Francisco 49ers President Hopes Unlimited Food and Gambling Will Draw in More Loyal Fans

As the undefeated San Francisco 49ers bring home more wins, the organization is also working to bring in more fans. This season it became the first professional sports team to include concessions in all season ticket memberships, hoping to lure in fans who have a big appetite for food and football.
"In the first five years of Levi's stadium, our season ticket holders renewed at 98 percent," 49ers President Al Guido told Cheddar in an interview Tuesday. "But what they kept telling us is that they want more value."
In an effort to convince fans to get off the couch and make the trip into the stadium, the San Francisco 49ers will offer unlimited, free food for the most popular food and non-alcoholic beverage items, including chicken tenders, hot dogs, garlic fries, and nachos.
In addition to food, Guido sees legalized sports betting giving a boost to the in-stadium and TV viewing experience for the NFL.
"If you look at our own local market, our ratings are up 32 percent," said Guido. "Before this past weekend, 24 of the top 25 programs were NFL football games. It's hard to think that obviously sports betting is not a piece of that," he added. "As gambling evolves, as sort of in-game playing evolves, I think you're going to see the in-stadium experience from a content perspective evolve with it."
The NFL has been off to a strong start for the 2019-2020 season. Through the first six weeks, games across all the league's television partners are averaging about 16.3 million viewers, up 3 percent from last season.
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