The founders of baking kit company are three friends who each have two kids under ten. They wanted to cook with their children, but they wanted to make sure they were picking the safest ingredients possible. So they started a company that produces organic, non-gmo baking kits and mixes. Galit Laibow, Greg Fleishman, and Sarah Michelle Gellar join Cheddar to talk about the future of non-GMO foods, maintaining an affordable price point, and more.