Save the Children Appeals to Donors on Giving Tuesday

CEO Carolyn Miles told Cheddar that millennials still have limited awareness of the day. Save the Children is trying to leverage its relationships with brands and celebrities to spread the word on its social media account.

In 2017, Save The Children reached more than 155 million children in 120 countries. The organization's chief marketing officer Jennifer Roberti stops by Your Cheddar to discuss its 100th anniversary.

In 2012, Asha Curran and Henry Timms created #GivingTuesday, a now global movement encouraging people to give back. Curran, the chief innovation officer at the 92nd Street Y in New York City, joins Cheddar to discuss what you can do this year to help those in need.