In 2016 nonprofit "Save the Children" reached more than 157 million children around the globe. Ettore Rossetti, Senior Director, Social Business Strategy & Innovation at the organization joins Cheddar to discuss what he's doing to promote donations on "Giving Tuesday," the day after Cyber Monday. If you donate to Save the Children on "Giving Tuesday," another donor will match it. It also puts together a "Gaming Tuesday" event which connects players from the video game community with fans. You can donate to your favorite player and all the money goes to Save the Children. Plus, how does Save the Children appeal to millennials? It offers a subscription service for giving and a book of symbolic gifts for people to order all year round. These two unique options also help with donor retention.