Scott Hamilton Breaks Down the New Science Behind Live Sports
The way we watch TV is changing, and that fact was glaringly apparent at this year’s Winter Olympics, which went down in history as the lowest-rated Games ever.
One-time figure skating gold medalist and current commentator Scott Hamilton joined Cheddar to discuss the numbers.
“How they’re measuring viewership is different now,” he told Cheddar Tuesday. “How do we know how many people are actually watching and being impacted by the Olympics? If it’s a second screen, if it’s internet viewing, it’s different.”
Ratings for the 2018 PyeongChang OIympics were down more than seven percent from the 2014 Sochi Games, according to [one report](http://tvbythenumbers.zap2it.com/more-tv-news/2018-winter-olympics-ratings-are-down-but-nbc-is-still-happy/). The events averaged just over 22 million viewers this year, versus more than 23 million last time.
But Hamilton, who was relegated from NBC’s primetime figure skating coverage to its Sports Network’s “Olympic Ice” show, says the network was happy with the viewership overall.
“From where I was, and I was there in PyeongChang, they were happy,” he told Cheddar during the interview. “In the show that I did, the ratings for that particular time were quintuple what they received before.”
For the full interview, [click here](https://cheddar.com/videos/living-a-life-of-gold).
All-Pro Baltimore Ravens offensive lineman Ronnie Stanley joins Cheddar News to discuss launching The Ronnie Stanley Foundation, whose mission is to improve the quality of life for rescue dogs, provide training that cultivates therapeutic properties, and match each rescue with an individual who has faced a challenge in life such as a chronic illness or emotional trauma.
Jill and Carlo cover the latest with the infrastructure bill, the growing state rebellion over boosters, Trump's dereliction of duty on the pandemic, Taylor Swift's reign of cultural domination and more.
Earlier this week, New York's gaming commission approved nine mobile sports platforms to operate in the market, but each respective sportsbooks' revenue will be taxed at 51%, tied for the steepest rate in the country. Eben Novy-Williams, sports business reporter for Sportico, joins Cheddar News' Closing Bell where he breaks down the challenge sportsbooks face to be profitable in the region.
One NFL team says it is using data to help it win off the field. The Seattle Seahawks say they want to be a source of inspiration for other organizations that want to reap the rewards of a data-driven culture and aim to show the unlikely role data can play in professional sports operations. Seattle Seahawks Director of Business Strategy and Analytics Paimon Jaberi joins Cheddar News' Closing Bell to discuss.
Mark Drumheller, Betting Analyst for the Sharp App, tells viewers who to back in a pair of key college football matchups and shares who to put your Heisman bets in for before it's too late.
Sponsored by BetMGM
Martin Weiss, Extra Points Podcast Network Host and Gambling Personality, provides his betting insight on what to expect for the remainder of the NFL season and doles out some NFL Mid-Season Awards.
Sponsored by BetMGM
BetMGM host Olivia Harlan Dekker joins Cheddar Bets to break down a week with massive implications for the AFC Playoff picture. Plus: the debut of Olivia's Weekend Portfolio.
Sponsored by BetMGM
A jam-packed Freitag pod with Carlo and Baker: new Covid hotspots, Kyle Rittenhouse trial, Belarus making trouble for Europe, red-hot housing market, and how to manage a PR crisis the right way.
Olivia Harlan Dekker provides her winning picks for top games surrounding AFC playoff contenders, Martin Weiss provides his betting insight on what to expect for the remainder of the NFL season, and Mark Drumheller tells viewers who to back in a pair of key college football matchups.
Sponsored by BetMGM
