Vittorio Assaf, co-founder of Serafina, joins Cheddar News to discuss two new concepts from Serafina Restaurants in NYC: Cafe Serafina and Serafina To-Go. Assaf also talks about the company's new cookbook.

Between Bells

Serafina Co-Founder Talks New Restaurant Concepts And Cookbook

welcome acting between bells. Serafina restaurant group has been very busy lately. The team behind your favorite italian eatery has launched two new concepts here in new york city including the newly opened cafe Sarafina. Just steps away from Central Park as well as Sarafina to go these new concepts from the company Mark. A major upgrade for the popular italian restaurant offering customers the same authentic italian italian experience joining us now to discuss is Victorio Asaf, co founder of Sarafina victoria, Welcome to the show, we're so excited to have you This new cafe literally steps away from Central Park, steps away from iconic Carnegie hall. It's located at the corner of 58th and seventh in midtown Manhattan. How does this cafe differ from the Serafina restaurant that were also used to in love China is such a beautiful place to begin with. We are literally in front of Central Park on the corner with 58 and 7th Avenue. It's all full of window full of life and the decoration is very friendly. We choose to use a pink instead of our typical yellow color to make it to make it festival to make it different, all the world's decorated with daisies and and and and and and the decoration is all made in Italy uh and resemble a little bit cafe in Italy cafe in Italy is where the life come together every italian me first in the morning wake up and uh and ran to the cafe to the Cappuccino a reaction or made the pola and uh and then run to the office. We are coming back the world population is coming back for lunch where normally it can be a sandwich, can be a pasta, can be a pizza, can be a salad dessert or something. And and then again back to the office in the afternoon when we come back to the cafe for let's say maybe a glass of wine or or maybe something in the middle of the afternoon and then maybe for dinner later on before we go home. In a sense, the life of an italian revolved around the cafe. It certainly has a european feel as you describe it. I can't wait. I want to talk more about the food because like you mentioned, you guys are open daily for all three meals, breakfast, lunch and dinner. What other items can we expect on the menu. Uh no, we have, we have, first of all we do and made in the morning and made taste. They made Crossan and made to their phenomenal. We bake them all morning long. Then going into lunch, we have a selection of sandwiches, we have pasta, different pasta using the same level of quality ingredients that we used in any other dystrophin, a restaurant pizza we offer around pizza between inches around pizza or pizza by the foot to foot longer. Pizza. We also have our famous tiramisu is here and I mean a selection of drinks, we have wines, we have a small bottle of wine, 3 75 half a bottle of three. We have a chardonnay, Sonoma betrayal. We have a red in italian Chianti reserve and we have a process that sounds incredible. Let's talk about sarafina to go. I can't, you know, please tell me more about sarafina to go. So sarafina to go ready to come very soon. Er First location, first of eight locations we are opening around the city trying to reach our clientele in the area where we don't have any other any other directional location basically will be to go uh and delivery and a small eating in hours, no service. The food would be picked up at the counter. The the location resemble again typical italian environment where the counter where you placed an order or or or where you're going to pick up. Your food is resembling an antique. If you want an antique farmers in a perfume store in Florence there is you open the door, you're in nursing to Italy, starting to Italy automatically. So it's beautiful if you relax, if your food is great, if you're not busy enough, you're also launching a cookbook there. If you know modern italian cuisine. What inspired you to do this guy's three years in the making, we went to Italy with my travel family taking picture anywhere, We buy the ingredients, we travel italy north to salt and and we uh search For the best quality ingredients to adapt to whatever is our cuisine and and I think we we tried to list almost 100 recipe of what make us famous a to Z. The all basically 20 years of recipe, the main sarafina with every sarafina today which is an extension of your home and extension of your kitchen, an extension of your dining room, very relaxed, very friendly, very fun, very cool. And and these two go places basically are exactly the same trying to reach all the neighbor where we are not on a more convenient way, on a more quick way, on a more even less expensive way if you want with the same level of quality. Well victoria I gotta tell you I'm actually headed to Sarafina Cafe in a few hours so I cannot wait to have this experience. I have a three p.m. Reservation. I'll see you there, victoria. Co founder, I can't wait to see you. Co founder of Sarafina. I'll see you in a few hours, vittorio, Thank you so much.