Once considered taboo, sex toys are now becoming a mainstay in pop culture. Shows like "Broad City," and films like "Fifty Shades Of Grey," have increased cultural awareness and acceptance of sex toys. Now the adult toy industry is cashing in.

Zoe Henry, Reporter at Inc. Magazine, explains why the sex toy sales are growing at a rapid rate. In 2015, the adult toy industry surpassed $20 billion. That rate is expected to rise at about 8% each year through 2020.