Fresh off the 20-year anniversary of the chart-topping hit, It Wasn't Me, dancehall megastar Shaggy has linked up with Cheetos to bring some nostalgic feels to Super Bowl LV.
The ad features Shaggy alongside celeb couple Ashton Kutcher and Mila Kunis in a comedic rendition of the classic hit centered around Cheetos' new Crunch Pop Mix. The Boombastic rapper told Cheddar that it's been an amazing ride to be able to celebrate a song that has stayed relevant for two decades, especially on such a massive stage like the Super Bowl.
"The thing about this song is it's relatable. I think that's what really did it," he told Cheddar.
"It's big because this is arguably one of the biggest Super Bowls in decades because of the fact that for the first time it's during COVID, of course," he added.
Much like the NFL pressing on through the pandemic, Shaggy said he hasn't let the impact of the virus lower the volume on his mic. Last year, he released Hot Shot 2020, a re-recording of the 2000 release.
This year also is shaping up to be a good one for the rapper as he gears up for a new release. "I just did an amazing record with my friend Anthony Hamilton that I'm really, really proud of," he said.
When it comes to adapting to the times, the proof is in the pudding, Shaggy explained, and he attributed his keeping a finger on the pulse of the culture by connecting with young creatives. He also touted championing artist empowerment and the new age of music discovery on social media apps like TikTok.
"It's amazing to watch, amazing to be a part of and to have gone through the journey from when it was cassettes all the way to CDs, to downloads, to ringtones, to streaming," he said. "We have seen music gone back into the hands of the artist, where a lot of it is controlled by the artist interaction with their fan base and that determines them getting on playlists and stuff like that."
Shaggy also shared similar sentiments circulating among musicians in regards to what many of them deem as unfair practices on the part of the record labels when it comes to fair payment in the age of streaming.
"Of course we're hoping legislation comes down to really bring a lot more money to streaming for a lot of these artists. These record companies have been having a field day for quite a while, and I've seen throughout this pandemic, where artists didn't get to tour a lot, especially [when] they were really counting on their streaming income," he said.
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A Michigan judge is putting sponges in the hands of shoplifters and ordering them to wash cars in a Walmart parking lot when spring weather arrives. Genesee County Judge Jeffrey Clothier hopes the unusual form of community service discourages people from stealing from Walmart. The judge also wants to reward shoppers with free car washes. Clothier says he began ordering “Walmart wash” sentences this week for shoplifting at the store in Grand Blanc Township. He believes 75 to 100 people eventually will be ordered to wash cars this spring. Clothier says he will be washing cars alongside them when the time comes.
The State Department had been in talks with Elon Musk’s Tesla company to buy armored electric vehicles, but the plans have been put on hold by the Trump administration after reports emerged about a potential $400 million purchase. A State Department spokesperson said the electric car company owned by Musk was the only one that expressed interest back in May 2024. The deal with Tesla was only in its planning phases but it was forecast to be the largest contract of the year. It shows how some of his wealth has come and was still expected to come from taxpayers.
At 100 years old, the Goodyear Blimp is an ageless star in the sky. The 246-foot-long airship will be in the background of the Daytona 500 — flying roughly 1,500 feet above Daytona International Speedway, actually — to celebrate its greatest anniversary tour. Even though remote camera technologies are improving regularly and changing the landscape of aerial footage, the blimp continues to carve out a niche. At Daytona, with the usual 40-car field racing around a 2½-mile superspeedway, views from the blimp aptly provide the scope of the event.
You'll just have to wait for interest rates (and prices) to go down. Plus, this deal's a steel, the big carmaker wedding is off, and bribery is back, baby!
