*By Max Godnick*
Not everyone is rooting for the Golden State Warriors to continue their dominance after announcing plans to sign a fifth All-Star in Demarcus Cousins.
And those naysayers can now add the sport's most iconic, bellowing voice to its chorus of criticism.
"I think it's a little bit broken," said Shaquille O'Neal about the state of the NBA in an interview with Cheddar on Friday.
The four-time NBA champion and and 15-time All-Star is no stranger to success on the league's biggest stage. During his 19-year career, he played alongside current and future Hall of Famers including Steve Nash, Kobe Bryant, and Dwyane Wade. But none of his teams started five of the best players in the league or required the same free-agency acrobatics necessary to construct the Oakland behemoth.
And the unprecedented consolidation of elite talent has [some](https://www.wsj.com/articles/the-golden-state-warriors-have-broken-the-nba-1530619138) sounding the alarm about the death of the league's competitive balance.
"I just miss the days where guys would compete against each other," O'Neal said, looking back on the storied, and largely equal, rivalries between Larry Bird and Magic Johnson, Michael Jordan and IsiahThomas, and Shaq's own Lakers and Tim Duncan's San Antonio Spurs.
The NBA has seen a social-media-driven renaissance over the past decade. It leads the other major American sports leagues in Twitter and Instagram followers and has spawned a digital ecosystem of memes, hot takes, jokes, and real-time commentary that has allowed its popularity to reach new heights.
O'Neal said the digital landscape created a win-now atmosphere that's fueled the rise of "superteams" like the Warriors.
"There's so much pressure on these kids to win," he said, adding, "everybody wants to be a winner, so a lot of these guys are taking the easy route just to get a championship."
It's hard to say LeBron James is taking shortcuts on his path to winning an elusive fourth title. The superstar just announced he'll sign with the Los Angeles Lakers for a four-year, $154 million contract. But unlike his stints in Miami or Cleveland, James won't be immediately joined by a fellow All-Star on his new team.
"LeBron is going to need a lot more help if he wants to compete with the Golden State Warriors," said O'Neal.
The 'Inside the NBA' analyst played for the Lakers from 1996 to 2004, winning three championships along the way. He said he thinks James "will do great" on the team, but thinks management should find a way to trade for disgruntled San Antonio Spurs star Kawhi Leonard if they hope to put up a fight against the Warriors - a group Shaq called, "the most talented team in NBA history."
For the full segment, [click here.](https://cheddar.com/videos/why-shaq-thinks-the-nba-is-broken)
The NFL's decision to ban players from taking a knee during the anthem propagates the narrative that the athletes belong at the bottom of a hierarchy and are just supposed to "do as we say," says ex-Giant Victor Cruz. "I think you'll still see some kind of protest," he tells Cheddar.
The skateboarding legend, who became the first person to land a '900' trick back in 1999, has successfully turned his sporting career into a business empire. It all boils down to perseverance and taking risks, he tells Cheddar's Jon Steinberg.
The social media network's live video platform will help grow its monthly active users, especially as consumers rapidly ditch cable for on-demand content, says Motley Fool analyst Jason Moser.
Frank Zaccanelli, a former owner of the NBA's Dallas Mavericks, says the NFL's decision to adopt a new policy on the national anthem without consulting the NFL Players Association was, "one of the dumbest things I've ever heard."
Former ESPN anchor Bram Weinstein says that, while players may not strike because of the league's new policy, there will likely be some kind of response.
"Your Call Football" allows viewers at home to pick their favorite of three pre-selected plays while a real game takes place. The two-team league ends its first three-game season on Thursday night.
After the Supreme Court lifted the ban on sports gambling this week, the National Hockey League said it wasn't changing its rules against the practice. And teams won't act until the league decides to do something, says the L.A. Kings' chief operating officer, Kelly Cheeseman.
The Seattle City Council passed a new law that will require companies making more than $20 million a year to pay a 'head tax.' Amazon and other Seattle-based companies will pay a tax of 14 cents per employee per hour worked, which comes out to roughly $275 per employee each year. The tax will raise money for affordable housing since home prices have risen recently in Seattle. In response, Amazon's vice president said this move "forces us to question our growth here." A Starbucks exec criticized the city for spending "without reforming and fail[ing] without accountability."
A number of top Tesla executives have left the company in the past few months. Aaron Cole, managing editor at Motor Authority, joins us to discuss whether investors should be worried that this 'drain brain' will have negative consequences for the electric carmaker. The company is ramping up production to meet its ambitious Model 3 targets.
Cheddar's Brad Smith speaks with Joe Gibbs, Pro Football Hall of Famer and owner of Joe Gibbs Racing, at a special event outside the New York Stock Exchange celebrating Stanley Black & Decker's 175th anniversary. Gibbs talks about how NASCAR is focusing on expanding its digital outreach to reach a younger audience. He also weighs in on the Supreme Court's decision to reverse a ban on sports gambling.
The car racing organization's biggest focus now is trying to reach millennials by adjusting how the sport can be consumed, says Joe Gibbs, owner of a NASCAR racing team and a former NFL coach.
