*By Max Godnick*
Not everyone is rooting for the Golden State Warriors to continue their dominance after announcing plans to sign a fifth All-Star in Demarcus Cousins.
And those naysayers can now add the sport's most iconic, bellowing voice to its chorus of criticism.
"I think it's a little bit broken," said Shaquille O'Neal about the state of the NBA in an interview with Cheddar on Friday.
The four-time NBA champion and and 15-time All-Star is no stranger to success on the league's biggest stage. During his 19-year career, he played alongside current and future Hall of Famers including Steve Nash, Kobe Bryant, and Dwyane Wade. But none of his teams started five of the best players in the league or required the same free-agency acrobatics necessary to construct the Oakland behemoth.
And the unprecedented consolidation of elite talent has [some](https://www.wsj.com/articles/the-golden-state-warriors-have-broken-the-nba-1530619138) sounding the alarm about the death of the league's competitive balance.
"I just miss the days where guys would compete against each other," O'Neal said, looking back on the storied, and largely equal, rivalries between Larry Bird and Magic Johnson, Michael Jordan and IsiahThomas, and Shaq's own Lakers and Tim Duncan's San Antonio Spurs.
The NBA has seen a social-media-driven renaissance over the past decade. It leads the other major American sports leagues in Twitter and Instagram followers and has spawned a digital ecosystem of memes, hot takes, jokes, and real-time commentary that has allowed its popularity to reach new heights.
O'Neal said the digital landscape created a win-now atmosphere that's fueled the rise of "superteams" like the Warriors.
"There's so much pressure on these kids to win," he said, adding, "everybody wants to be a winner, so a lot of these guys are taking the easy route just to get a championship."
It's hard to say LeBron James is taking shortcuts on his path to winning an elusive fourth title. The superstar just announced he'll sign with the Los Angeles Lakers for a four-year, $154 million contract. But unlike his stints in Miami or Cleveland, James won't be immediately joined by a fellow All-Star on his new team.
"LeBron is going to need a lot more help if he wants to compete with the Golden State Warriors," said O'Neal.
The 'Inside the NBA' analyst played for the Lakers from 1996 to 2004, winning three championships along the way. He said he thinks James "will do great" on the team, but thinks management should find a way to trade for disgruntled San Antonio Spurs star Kawhi Leonard if they hope to put up a fight against the Warriors - a group Shaq called, "the most talented team in NBA history."
For the full segment, [click here.](https://cheddar.com/videos/why-shaq-thinks-the-nba-is-broken)
Olivia Harlan Dekker breaks down Thursday night's top NBA games, Joe Ceraulo hones in on player props, and Trysta Krick delivers her lock of the night on the hardwood.
Partha Unnava, Founder and CEO and Lasso, joins Cheddar Innovates to discuss how the design behind these compression socks can prevent injuries and improve performance.
The United States Women’s National Team has settled its lawsuit over gender-based pay disparity with U.S. Soccer for $24 million. Filed in 2019, the settlement will end with all claims by the USWNT being resolved following a judge's dismissal of its case in 2020.
Coming off of the latest NFL season, Draftkings has plans for growth and new bettors to join its platform following what it saw as a record year of state legalization of sports betting and Super Bowl action. CEO Jason Robins joined Cheddar News to talk about what in store for the company in 2022, including labor issues leading to the postponement of the MLB's spring training games and the NCAA's March Madness. "There's a lot of really exciting stuff that happens in the first couple of rounds all the way through to the championship game. So typically we've seen incredible activity during March Madness on the betting side," Robins said.
PlayersTV is bringing sports viewers Athletes On Demand, a subscription platform to provide fans with thousands of hours of sports content from their favorite athletes. CEO Angela Bundrant joined Cheddar News to discuss the new rollout. "People can expect to receive content or buy into content on demand that comes from their favorite athletes," said Bundrant, listing star partners like the Phoenix Suns' Chris Paul and New Orleans Pelicans' C.J. McCollum.
Walker Ross, Assistant Professor of Sports Business Management at Florida Southern College, joins Business of Sports: The Beijing Winter Olympics 2022, where he says that actions Beijing and other Olympic host sites have been implementing to combat climate change has simply not been enough to offset their carbon footprint.
Olivia Harlan Dekker breaks down Thursday's primetime matchup between the 76ers and Bucks, NBA champion Richard Jefferson sets the scene for this weekend's All-Star Game, and Alex Monaco discusses who he's bullish and bearish on for Thursday's action.
The 15-year-old Russian Olympic figure skater Kamila Valieva found herself at the center of a scandal after a positive test for a banned substance became public. Valieva fell out of gold contention in the women's free skate after falling, avoiding a potentially embarrassing situation, where a medal ceremony would have been nixed had she won. Scott Hamilton, the retired American figure skater and Olympic gold medalist in the 1984 Games, joined Cheddar to break down the scandal. “It’s a team competition and every member of the team participated in that score and hers should be disallowed”.
Alex Monaco, host of the “The Bettor Half Hour” on MSG Networks and the “Sports Gambling with Moneyline Monaco” podcast, joins Cheddar Bets to give his last-minute tips before tonight's slate of games starts.
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Richard Jefferson, host of the Road Trippin' podcast, NBA Today analyst, and NBA Champion, joins Cheddar Bets to break down All-Star Weekend festivities and to give his "Pick 6" for tonight.
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