*By Max Godnick*
Not everyone is rooting for the Golden State Warriors to continue their dominance after announcing plans to sign a fifth All-Star in Demarcus Cousins.
And those naysayers can now add the sport's most iconic, bellowing voice to its chorus of criticism.
"I think it's a little bit broken," said Shaquille O'Neal about the state of the NBA in an interview with Cheddar on Friday.
The four-time NBA champion and and 15-time All-Star is no stranger to success on the league's biggest stage. During his 19-year career, he played alongside current and future Hall of Famers including Steve Nash, Kobe Bryant, and Dwyane Wade. But none of his teams started five of the best players in the league or required the same free-agency acrobatics necessary to construct the Oakland behemoth.
And the unprecedented consolidation of elite talent has [some](https://www.wsj.com/articles/the-golden-state-warriors-have-broken-the-nba-1530619138) sounding the alarm about the death of the league's competitive balance.
"I just miss the days where guys would compete against each other," O'Neal said, looking back on the storied, and largely equal, rivalries between Larry Bird and Magic Johnson, Michael Jordan and IsiahThomas, and Shaq's own Lakers and Tim Duncan's San Antonio Spurs.
The NBA has seen a social-media-driven renaissance over the past decade. It leads the other major American sports leagues in Twitter and Instagram followers and has spawned a digital ecosystem of memes, hot takes, jokes, and real-time commentary that has allowed its popularity to reach new heights.
O'Neal said the digital landscape created a win-now atmosphere that's fueled the rise of "superteams" like the Warriors.
"There's so much pressure on these kids to win," he said, adding, "everybody wants to be a winner, so a lot of these guys are taking the easy route just to get a championship."
It's hard to say LeBron James is taking shortcuts on his path to winning an elusive fourth title. The superstar just announced he'll sign with the Los Angeles Lakers for a four-year, $154 million contract. But unlike his stints in Miami or Cleveland, James won't be immediately joined by a fellow All-Star on his new team.
"LeBron is going to need a lot more help if he wants to compete with the Golden State Warriors," said O'Neal.
The 'Inside the NBA' analyst played for the Lakers from 1996 to 2004, winning three championships along the way. He said he thinks James "will do great" on the team, but thinks management should find a way to trade for disgruntled San Antonio Spurs star Kawhi Leonard if they hope to put up a fight against the Warriors - a group Shaq called, "the most talented team in NBA history."
For the full segment, [click here.](https://cheddar.com/videos/why-shaq-thinks-the-nba-is-broken)
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Showtime series 'Super Pumped: The Battle For Uber' tells the roller coaster ride of Silicon Valley's most successful and most destructive company, Uber. 'The Battle For Uber' is the first of the 'Super Pumped' anthology series in which each new season will explore a true business story that changed our culture in one way or another. Joseph Gordon-Levitt, who plays former Uber CEO Travis Kalanick, joins Cheddar News to discuss the series.
The Super Bowl is only a few days away, and the game is currently tracking to be the most expensive one ever.
Gametime, a website and app for last-minute tickets, says the average ticket price for the NFL's championship game is $9,502.50, with the most expensive seats costing nearly $38,000. That's a far cry away from the average ticket price of the first-ever Super Bowl in 1967, which was only $12. The average ticket price increased by more than $8,000 in just the past decade. Matt Rados, Senior Operations Manager at Gametime, joins Cheddar News' Closing Bell to discuss.
Miller Lite is opening the first branded bar in the metaverse, by way of Decentraland, as a way to advertise during the Super Bowl this year without buying an expensive TV commercial slot. Sofia Colucci, global vice president of Miller Family of Brands, joined Cheddar to talk about the new marketing concept. "We have a lot of great partnerships with NFL teams throughout the year but were shut out of advertising during the Super Bowl game, so this pushes us to think creatively and also think of what feels really relevant right now," Colucci said. "There's no question that there's a lot of excitement with the metaverse, and we wanted to participate but in a way that felt right for Miller Lite."
David Tafuri, Former Obama Campaign Foreign Policy Advisor & Former State Department Official, joined Cheddar News to break down the latest geopolitical stories from Beijing, amid China's human rights abuses against Uyghur Muslims and yet another Russian doping scandal.
Americans placing bets on the Super Bowl is expected to reach a record high due to multiple states legalizing sports gambling. Hana Ostapchuk, the host of Cheddar Bets, joined Baker Machado on Between Bells to discuss the action on the Big Game.
trivago reported its last earnings of 2021 yesterday, marking the end of a rollercoaster year. The online hotel search site was forced to cut costs during the pandemic as the travel industry shut down entirely, instead pivoting its strategy to meet customer demand in other ways. Matthias Tillmann, CFO of trivago, joined Cheddar's Opening Bell to discuss the company's results and why he's optimistic about the future of the travel industry in 2022.
The Winter Olympics showcase our favorite and most picturesque winter sports: from ski jumping, to figure skating, to ice hockey. But don't forget about doubles luge, the internet's favorite Olympic sport. Join us as we explore the history of this intimate display and reveal why doubles luge is so much more than a meme.
Youth sports coaching service MOJO has partnered with Major League Baseball, named the "trusted grassroots coaching app" of the MLB. The app provides content for parents and coaches to help young players grow their skills. Ben Sherwood, founder & CEO of MOJO joined Cheddar News to talk about how his app works to improve coaching to keep players interested. "The number one reason that kids drop out of sports and all of the surveys is that sports aren't fun, and one of the big reasons that sports aren't fun is that the coach doesn't know what she or he is doing," he said. "We think there's a great coach in everyone, and we just have to have the right resources and tools and inspiration."
The U.S. women's hockey team came up short in its highly anticipated game against the Canadian women, favorites for gold, in the preliminaries of the Winter Olympics tournament. The competition now enters the medal rounds where the U.S. team still has a shot.
