*By Max Godnick*
Not everyone is rooting for the Golden State Warriors to continue their dominance after announcing plans to sign a fifth All-Star in Demarcus Cousins.
And those naysayers can now add the sport's most iconic, bellowing voice to its chorus of criticism.
"I think it's a little bit broken," said Shaquille O'Neal about the state of the NBA in an interview with Cheddar on Friday.
The four-time NBA champion and and 15-time All-Star is no stranger to success on the league's biggest stage. During his 19-year career, he played alongside current and future Hall of Famers including Steve Nash, Kobe Bryant, and Dwyane Wade. But none of his teams started five of the best players in the league or required the same free-agency acrobatics necessary to construct the Oakland behemoth.
And the unprecedented consolidation of elite talent has [some](https://www.wsj.com/articles/the-golden-state-warriors-have-broken-the-nba-1530619138) sounding the alarm about the death of the league's competitive balance.
"I just miss the days where guys would compete against each other," O'Neal said, looking back on the storied, and largely equal, rivalries between Larry Bird and Magic Johnson, Michael Jordan and IsiahThomas, and Shaq's own Lakers and Tim Duncan's San Antonio Spurs.
The NBA has seen a social-media-driven renaissance over the past decade. It leads the other major American sports leagues in Twitter and Instagram followers and has spawned a digital ecosystem of memes, hot takes, jokes, and real-time commentary that has allowed its popularity to reach new heights.
O'Neal said the digital landscape created a win-now atmosphere that's fueled the rise of "superteams" like the Warriors.
"There's so much pressure on these kids to win," he said, adding, "everybody wants to be a winner, so a lot of these guys are taking the easy route just to get a championship."
It's hard to say LeBron James is taking shortcuts on his path to winning an elusive fourth title. The superstar just announced he'll sign with the Los Angeles Lakers for a four-year, $154 million contract. But unlike his stints in Miami or Cleveland, James won't be immediately joined by a fellow All-Star on his new team.
"LeBron is going to need a lot more help if he wants to compete with the Golden State Warriors," said O'Neal.
The 'Inside the NBA' analyst played for the Lakers from 1996 to 2004, winning three championships along the way. He said he thinks James "will do great" on the team, but thinks management should find a way to trade for disgruntled San Antonio Spurs star Kawhi Leonard if they hope to put up a fight against the Warriors - a group Shaq called, "the most talented team in NBA history."
For the full segment, [click here.](https://cheddar.com/videos/why-shaq-thinks-the-nba-is-broken)
Jill Gregory, EVP & General Manager of Sonoma Raceway, joins Cheddar News' Closing Bell, where she discusses how next weekend's NASCAR slate will be ramped up, with fans attending at full capacity, and how the venue's road course will give both drivers and fans a unique experience.
Pepsi’s 10-year contract with the NFL to sponsor the Super Bowl Half Time Show has come to an end and the rights are now up for grabs, leaving football fans to wonder what competitor or a wild card will jump in to take the food and beverage giant's place. However, PepsiCo will still have pour rights at all of the NFL major events.
Brian Stewart, the U.S. brand ambassador for Belvedere Vodka, joined Cheddar News to show off the cocktail called the Belvedere Raspberry Circuit to pair with the Formula 1 Miami Grand Prix, a race getting underway for the very first time on May 8. “I wanted this drink to be very approachable, but I also wanted to drink to be as luxurious and exciting as the race itself," he said.
It’s NFL draft night! A former defensive end for the Dolphins, Bears, and Texans Wale Ogunleye joined Cheddar News to talk about which rookies-to-be the NFL teams will be picking and also discuss the impact of the pandemic on the incoming players. "I do think having the ability to stay at school maybe a year or two longer, and it may be getting your adulthood going, it might help out a lot, but again, it's a different animal in that locker room," he said. Ogunleye, who also heads sports and entertainment at the financial firm UBS, also talked about providing financial literacy education and advice for young athletes.
Chelsa Messinger, host of 'The Daily Tip', joins Cheddar Bets to compete with Alex Glaze and draft the best card possible from tonight's slate.
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Ryan Glasspiegel, sports and entertainment reporter for the New York Post, explains why we're seeing teams and leagues gravitate towards Las Vegas, and sheds light on the recent report that Amazon is pushing for a Black Friday NFL game.
Emmanuel Macron staves off the far right challenger Marine Le Pen in France, conservative lawmakers find themselves embroiled in varying controversies, and pickleball is hotter than ever in the U.S.
Between Bells EP Conor White recaps some of the biggest stories of the week, and teaches Baker Machado and Azia Celestino a thing or two at the same time. It's This Week in Trivia!
The Golden State Warriors a new affiliate company called Golden State Entertainment to create sports-related original content, documentaries, and musical collaborations. David Kelly, chief business officer, joined Cheddar News to discuss “We think it's a great time to step off into this area. I think the better question maybe is why this hasn’t been formed previously?” he said. "There's a lot of synergies between sports, music, and film, and so we think that the timing is right to bring those worlds together into this venture." He noted that projects aren't limited to Warriors-only content, pointing to the documentary "38 at the Garden," about former New York Knicks player Jeremy Lin.
