Sneaker-heads often obsess over the newest products and exclusive offerings. Which is why Nike, Snapchat, and Shopify partnered for a one-of-a-kind sneaker drop.
Satish Kanwar is the VP of Product for Shopify. He explains that this venture was extremely successful for all three partners. The Air Jordans were sold out quickly, Snapchat engagement was high, and Shopify saw seamless and swift retail.
Kanwar thinks that the future of shopping will continue to expand on social channels. Shopify already partners with Facebook, Pintrest, and Snapchat.
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