Sneaker-heads often obsess over the newest products and exclusive offerings. Which is why Nike, Snapchat, and Shopify partnered for a one-of-a-kind sneaker drop. Satish Kanwar is the VP of Product for Shopify. He explains that this venture was extremely successful for all three partners. The Air Jordans were sold out quickly, Snapchat engagement was high, and Shopify saw seamless and swift retail. Kanwar thinks that the future of shopping will continue to expand on social channels. Shopify already partners with Facebook, Pintrest, and Snapchat.

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Tesla’s profit fell in third quarter even as sales rose
Tesla, the car company run by Elon Musk, reported Wednesday that it sold more vehicles in the past three months after boycotts hit hard earlier this year, but profits still fell sharply. Third-quarter earnings fell to $1.4 billion, from $2.2 billion a year earlier. Excluding charges, per share profit of 50 cents came in below analysts' estimate. Tesla shares fell 3.5% in after-hours trading. Musk said the company's robotaxi service, which is available in Austin, Texas, and San Francisco, will roll out to as many as 10 other metro areas by the end of the year.
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