Simply Gum has created a line of gum and mints with real ingredients -- no artificial flavors, no preservatives, and no synthetics. The gum and mint brand is available at Whole Foods, Urban Outfitters, and Amazon to name a few. Founder and CEO Caron Proschan joined Cheddar's Business of Buying program from Grow Commerce to talk about the misconceptions about chewing gum and how she markets a consumer-packaged good in a crowded industry.