Elizabeth Harz, CEO of Sittercity.com, discusses the company's 16-year old history, and the re-brand that will focus on making childcare easier in a digital era.

Harz lists just some of the difficulties of making childcare work: finding someone you can trust, communicating schedules, allergies, school-pickups and more. Harz says Sittercity.com's 16-year history makes it easier to find childcare that works for all.

She discusses the safety that Sittercity brings to the childcare table, namely the ability to run background checks on perspective sitters. Because of Sittercity's use of technology, she believes they have the upper hand when finding sitters that are best-suited for families across the board.