Sketchers is yet another retailer to announce its entrance into the realm of the metaverse. The footwear company will be launching virtual clothing as well as an experiential store in Decentraland.

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Sketchers Enters the Metaverse Via Decentraland

morning Skechers taking the leap into the metaverse, The footwear company inking a deal for real estate in the d Central Land metaverse, the virtual universe leasing a 5000 square foot space to Skechers, where it will establish an experiential store for users. The president of sketches, calling this agreement, quote an investment in their future, and sketches is not the first retailer to enter this virtual space. Both Victoria's Secret and Gucci have both announced plans for metaverse concept on the surface, this seems super cool, but I don't know how this actually ends up coming out and explore what's an experiential Skechers experience into Central Land, Is it testing out new shoes? Um but then how does that relate to kind of the in person experience? I think this is a great kind of marketing opportunity really bringing sketches to the forefront, I think it's one of those brands and I hate saying this about a brand that I used, like, you know, when I was early in high school and it's kind of fallen from the favor and, and kind of being one of those cool kids sneakers, but maybe this is the thing that gets it, you know, jen's ears relate to kind of, you know, companies that are at the forefront, um and this kind of puts sketcher, you know, at the forefront