Smart messaging display, Vestaboard, raising $5 million in a seed round led by the startup's customers. Vestaboard says it re-imagines the design of a split-flap display that you might see at a train station in Europe, bringing it into the 21st century for homes and workplaces. The funding round will help the brand move from a pre-order to an inventory-based model, meet marketing and sales plans and commence R&D for a second, more economical display. Dorrian Porter, founder & CEO of Vestaboard, joins Cheddar News' Closing Bell to discuss.