John Franklin, associate partner at OC&C Strategy Consultants, sheds some light on the smart speaker market and what to expect going forward.
Franklin says according to a new survey done by OC&C, a surprising number of consumers already have smart speakers. But only 39% of those users trust the personalized selection of shopping choices provided by Amazon or Google.
Franklin notes Google and Amazon are becoming more and more clever with marketing and the use of A.I. He believes this is one area where Apple will be playing catch up for a while.
If you wanted to previously find an image that perfectly matched what you saw in your head online, you had to type in a wordy search inquiry and would get countless results back. Now, that mental snapshot can be crafted in seconds by artificial intelligence and sometimes it’s even better than you could imagine.
Google on Wednesday disclosed plans to infuse its dominant search engine with more advanced artificial-intelligence technology, a drive that's in response to one of the biggest threats to its long-established position as the internet's main gateway.
