S’Mores Are Having a Major Summer Moment: Hershey’s Is Turning Nostalgia Into Big Business

Hershey’s is turning s’mores into a $250M summer opportunity. Susanne Prucha, VP of CMG Marketing, reveals the strategy behind the sweet growth.
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Can NYC Finally Cool Its Subway?
Why is the NYC subway platform so hot? One rider built his own sensor network to find out. We explore the geothermal fix the MTA is piloting right now.
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