Hershey has taken second place in the snacking market place, but how is the company expanding the last-minute candy purchase business to e-commerce? Brian Kavanaugh, Senior Director of Insights Driven Performance and Retail Evolution at Hershey, explains how it's working with retail partners to leverage buying both in-store and online. He explains how the traditional snacking model has changed, forcing the candy company to pivot its strategy in the near future. Plus, Hershey says it's created a grocery store you've never heard of, but after hearing this, you might wish you had. "Medley" is in the very beginning stages, but Hershey hopes to bring together physical, digital and social interactions for the grocery store of the future.