On the heels of Apple and Facebook both announcing that they are investing heavily in scripted content, Snap is now getting into the game. Dan Lagani, President and Chief Revenue Officer at Diply, explains how this strategy could attract not only new users, but new advertisers as well. Snap said that mobile is the most complementary thing to TV, but how will the social media company compete with Netflix and Amazon on scripted content? Lagani discusses how Snap can make the most of this detour to scripted content.