Snapchat+ Reaches 4 Million Paid Subscribers

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Reached a large milestone. The social media company announced today its Snapchat Plus subscription service has amassed 4 million paid subscribers. Snap first launched its Snapchat Plus subscription service about a year ago. The service costs under 399 per month or about 48 bucks a year. The company also rolled out two new features that paying subscribers get access to. The first being a feature called expressive chat messages that will allow users to send chats in bigger font sizes. The second new feature coming is called custom chat colors and will allow subscribers to change their name color from the default. According to the company, the platform has around 375 million active daily users.