WHERE TO WATCH
Sneakerheads Gear Up for Holiday Lineup
November 20, 2020
Eddy Lu, CEO of GOAT, discusses the current sneaker landscape and customer engagement amid the pandemic and ahead of Black Friday.
Biden Orders Review of Violent Domestic Extremism Threat
Oct 23, 2018
GOAT Announces Lakers' Kyle Kuzma as First Brand Ambassador
GOAT is the leading marketplace for buying and selling authentic sneakers and carries some of the most hard-to-get brands in the world. Cheddar’s Alyssa Julya Smith sat down with Eddy Lu, the co-founder of GOAT, to talk about the marketplace's newly announced partnership with Los Angeles Lakers' Kyle Kuzma and what's new for the NBA.
Oct 23, 2017
Finance of Footwear: Why We Are So Obsessed With Sneakers
Sneakers are no longer just for athletes and joggers. The footwear is popping up on celebrities, on runways, and in high-end stores. So how did a casual footwear piece turn into a multi-billion-dollar-a-year industry? That is exactly what Howie Khan and Rodrigo Corral explore in their new book, "Sneakers: The Book." Kahn and Corral join Cheddar to explain the designs and marketing that drive certain sneakers forward. The pair dive into the contents of the book, giving us a sneak peak at the different celebrities and star athletes who were interviewed for its pages.
Jul 22, 2020
Rens Original Coffee Sneakers Are Sustainable — and Cool, Say Co-Founders
Sneakermakers, Jesse Tran and Son Chu created the sneaker line, Rens, where products are made from recycled coffee grounds.