WHERE TO WATCH
Snobby Employees May Inadvertently Increase Sales
September 9, 2019
A study conducted by the University of British Columbia found that rude employees in luxury stores can actually make you want to buy more. Cheddar explains the psychology behind the unfortunate mindset.
How SAP Is Working to Retain Top Tech Talent
Aug 20, 2019
How Casinos Use Smell To Hack Your Brain
Everything in a casino is designed to get you to spend more - including how they smell. Learn about how they use finely tunes scents to evoke memory and emotion that get you to play more. Cheddar examines how casinos use scent to tap into your memories.
Jun 12, 2018
The RealReal: Luxury Consignment Start-Up
The RealReal is a luxury consignment start-up that is looking to give longer lives to high-end retail items. The digital-first brand has raised $173 million in VC funds to date and has expanded to an omni-channel retail experience.
Oct 1, 2019
How T.J. Maxx is Thriving in the Retail Apocalypse
With the rise of online shopping, retailers have been closing brick & mortar stores at such a high rate that the trend has its own name: the retail apocalypse. While Sears filed for bankruptcy and Macy’s, JC Penney, J Crew, and the Gap are scrambling to figure out how to compete in the online age, one retailer isn’t just surviving, but thriving: T.J. Maxx has reported increased customer traffic at its physical stores for 17 consecutive quarters; its total annual sales--$36 billion-- are more than Nordstrom and JC Penney’s combined. Cheddar Examines the T.J. Maxx playbook: it involves the human brain’s love of the treasure hunt, plus an unusually nimble approach to logistics.