Snoop Dogg Sniffs Out Cannabis Business

October 10, 2017
Matt Gray, CEO of Herb, joins Cheddar to discuss Snoop Dogg's recent investment in Trellis. The company helps businesses optimize cannabis operations and prepare for upcoming regulations in the U.S. market. Snoop is involved in a venture capital firm that makes early-stage investments in innovative businesses within the industry. The rapper's $2 million investment in Trellis will allow the company to expand to more states which have legalized marijuana for recreational or medical reasons. Gray talks about the importance of seed-to-sale business as cannabis continues to be legalized.